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Marketing 2014

A nice touch in this textbook is the index of terms with page numbers.

You will find that this textbook uses real data sets for exercises.

You will find that this textbook uses bullet points to highlight key facts.

What stands out is the revised emphasis on ethical considerations.

A nice touch in this textbook is the checklist of learning outcomes at the start.

You will find that this textbook breaks down difficult topics into manageable chunks.

You will find that this textbook has a logical structure that makes studying easier.

You will find that this textbook uses real data sets for exercises.

What stands out about this textbook is the highlighted key terms throughout.

This textbook is the standard edition used in most introductory courses.