Marketing 2014

You will find that this textbook has a durable cover that holds up well.

Marketing 2014

A nice touch in this textbook is the index of terms with page numbers.

Marketing 2014

You will find that this textbook uses real data sets for exercises.

Marketing

A nice touch in this textbook is the chapter-opening vignettes that hook your interest.

Marketing 2012

You will find that this textbook has a clear focus on the most important topics.

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