What stands out about this textbook is the focus on practical applications.
Marketing
A nice touch in this textbook is the chapter-opening vignettes that hook your interest.
Marketing 2012
You will find that this textbook has a clear focus on the most important topics.
Marketing Management 16th Edition 16E By Philip Kotler, Kevin Keller
A nice touch in this textbook is the running glossary in the margins.
Marketing by Daniel Padgett & Andrew Loos Second Edition Wiley Paperback
This textbook is well organized, with each chapter building on the last one.
