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MKTG 14 – by Charles Lamb, Joe Hair, Carl McDaniel

You will find that this textbook has a handy index of symbols and abbreviations.

A nice touch in this textbook is the glossary at the back of each chapter.

You will find that this textbook has a detailed index that saves you time.

This unbranded textbook gives you the same content as big brands at a fraction of the cost.

A nice touch in this textbook is the conversion chart for units of measurement.

What stands out about this textbook is the index, which makes finding topics quick.

A nice touch with this unbranded textbook is the margin space for taking notes.

What stands out about this textbook is the highlighted key terms throughout.

This textbook is the same edition used in my friend’s class last year.

A nice touch in this textbook is the glossary at the back of each chapter.