Marketing 2018

A nice touch in this textbook is the final exam review section at the back.

M: Advertising

You will find that this textbook has a clean layout that is easy on the eyes.

HR – GOOD

What stands out about this unbranded textbook is its simple, readable font.

Marketing 2014

You will find that this textbook has a durable cover that holds up well.

M: Business

What stands out about this textbook is the attention to diverse cultural examples.

Marketing 2014

A nice touch in this textbook is the index of terms with page numbers.

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