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Marketing 2014

You will find that this textbook uses real data sets for exercises.

What stands out about this textbook is the author’s clear and direct explanations.

A nice touch in this textbook is the chapter-opening vignettes that hook your interest.

You will find that this textbook has a clear focus on the most important topics.

This textbook is written by a well-known expert in the subject area.

You will find that this textbook includes a detailed table of contents.

You will find that this textbook is well suited for self-study or classroom use.

What stands out about this textbook is the use of analogies to explain concepts.

You will find that this textbook is easy to carry around between classes.

A nice touch in this textbook is the quick reference cards inside the cover.